Pantone "Greenery"

You’ve heard by now: for 2017, Pantone has chosen their color of the year as “Greenery”.

In their release statement, Pantone explains: “A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.”

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront - it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

I couldn’t agree more, and have actually utilized shades of greenery in my own work recently. Pairing up with food stylist Amy Nathan earlier this Fall, we used food as the art medium, and leveraged the natural color as our brushstrokes. As seems to be the trend, my stock photo agency, gallery stock, loved the greenery as well, and chose this image for the back cover of their most recent issue of Red Dot.