The Food Truck as Pop Culture

A couple of weeks ago, I posted an infographic on the food truck.  In it, I explored the long history of the food truck as a channel to its current widespread popularity.  It seems that after hundreds of years, the food truck has become avant garde.

Now, the food truck is finally coming to the silver screen!

To point, Jon Favreau, actor, director, screenwriter, voice artist, and comedian of such films like The Break-Up and Iron Man, is starring in a new comedy called Chef.

Mr. Favreau’s character leaves an L.A. restaurant to run a food truck in Miami.  In real life, Mr. Favreau spent several weeks under the tutelage of Chef Roy Choi, at Wolfgang Puck’s Hotel Bel-Air’s restaurant.

To showcase the food truck movement’s popularity, Hollywood A-Lister’s Scarlett Johansson, John Leguizamo, Dustin Hoffman and Robert Downey Jr. have also joined the movie cast.  I can’t wait to check out the debut come May and think one of the food truck parks in SF should have a special screening (hint, hint: Off the Grid)!

Of specific interest to me, the food styling on this movie was by Nancy Goodman Iland. The still photography was by Merrick Morton.  Having once interned on a movie set while I was in college, I wonder if the still photographer had any background in food photography, being that it plays such a central role in this movie.  

To learn more about the movie, visit: NYT Article

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© Merrick Morton