I’m Loving It

In an interesting move, the fast food giant, McDonalds, has turned to the practice of crowdsourcing to come up with their newest idea.  Crowdsourcing is the idea of looking to a large group of people—usually from the internet—for ideas. 

Partnering with Razorfish, one of the largest interactive agencies in the world, McDonalds created a “burger builder” for contestants to design their very own custom burger.  McDonalds will then choose the top five and will sell them in their UK locations.

I recently wrote a post on cupcake ATMs.  The premise being that patrons can get what they want, when they want, from any Sprinkle’s bakery ATM.

I am beginning to see the start to an exciting trend in which consumers are interacting in a new way with their favorite eateries.  I can’t help but think that the interactive nature of social media has had a hand in this new digital engagement. It’s especially exciting to see how restaurants are getting on board and embracing this new paradigm.

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